Top 10 Types of Digital Marketing to Promote a Business Online

Types of Digital Marketing

Types of Digital Marketing:- Hello Friends in today’s time people want to do online earning. For these people start digital marketing. To start your career as a digital marketer, first, you need a blog or website. Now, You need to create a professional blog or website.

A few People know What is digital marketing? But there are some who do not know about digital marketing and its types. So today we will share with you Top 10 Types of Digital Marketing to Promote a Business Online. To know more, please read the full article.

What is digital marketing?

We understand this in simple words. Digital marketing means ”marketing done through a computer or an electronic device”.

Through which big companies can easily connect with their customers and complete their targets and sold their products.

READ ALSO:- Successful Business Ideas For Students That You Can Start in 2022

What are Different Types of Digital Marketing?

Now we will talk about Different types of Digital Marketing. The types of digital marketing that followed are mentioned below –

  • SEO (Search Engine Optimization)
  • SEM (Search Engine Marketing)
  • SMO (Social Media Optimization)
  • PPC (Pay Per Click)
  • SMM (Social Media Marketing)
  • Content Marketing
  • E-Mail Marketing
  • Influencer Marketing
  • Affiliate Marketing
  • Viral Marketing

1. SEO (Search Engine Optimization)

One of the biggest types of digital marketing is SEO (Search Engine Optimization). When you search for anything on Google. So, you reach on the first page of Google. This means that the process of increasing the ranking of any website or any web page is called SEO.

We understand this in simple language. If you want the page to rank on the first page of Google, then you have to do SEO for that page. When you optimize your page, your page comes on the first page of Google.

SEO or Search Engine Optimization is one of the important parts of digital marketing. By optimizing your content for search engines, you can increase your website traffic. Without Search Engine Optimization, people would not be able to find you on the internet.

Benefits of Doing SEO: –

  • By SEO of your page, your website ranks on the first page of Google.
  • That generates a lot of traffic on your website.
  • Which increases the chances of buying your product.

2. SEM (Search Engine Marketing)

This means that Google is a Search Engine. If you do marketing on it, that will be paid marketing. That is called SEM. This is a paid service. SEM helps your website ranking which comes your site ranked on a particular keyword.

Search Engine Marketing refers to paid marketing that’s mean advertiser paid google to rank their one particular keyword on Search Engine Result Page (SERP).

When you search on Google for any keyword then you see “AD” is written in a box above some website. This means that Google has been paid to rank these websites.

3. SMO (Social Media Optimization)

The way you optimize your website in the same way, you also have to optimize social media. When you bring traffic to your site from social media, then this is called SMO (Social Media Optimization).

In general terms, SMO (Social Media Optimization) is a process of marketing your brand awareness, product awareness, new products. The process of bringing traffic to your site through social media platforms is called SMO.

4. PPC ( Pay Per Click)

PPC means Pay Per Click. When you get clicks on a particular link from Google you have to pay Google accordingly. It is called PPC (Pay Per Click). PPC is another important part of digital marketing.

In PPC or Pay Per Click users use paid method to attract traffic and visibility from different search engines. The main difference between PPC (Pay Per Click) and SEO (Search Engine Optimization) is that PPC is a paid marketing whereas SEO is a free marketing strategy.

5. SMM (Social Media Marketing)

Among the various types of digital marketing, social media marketing is a marketing strategy. When we marketing product services through social media such as Facebook, Instagram, Linkedin, and Pinterest or sell a product through social media, then the process is called SMM (Social Media Marketing).

Marketing your product service through social media in common language. People can aware of their products through sharing their posts or creating an ad campaign. Facebook provides this feature to the users to target their specific audience whom they want to sell their products or services.

6. Content Marketing

Content marketing is a type of digital marketing strategy to create and share articles on social media platforms, blogs to target a specific audience. This is most important when we do SEO. Marketing through content in simple language is called content marketing. For example, when you buy a product, you must have seen that there you get complete information written about that product. We call it content marketing.

7. E-Mail Marketing

Marketing a product through email is called E-Mail Marketing. Even today, the marketing of the product through email is more. Email marketing makes Relationships, Awareness spreads.

Due to this email marketing continues to be very high even today. You can do marketing in any way through email. We will read about it in the following post.

8. Influencer and affiliate marketing

The word influencer suggests someone who can influence others. Influencer marketing is the process of promoting products and services by influencers or famous personalities who can create an impact on the audience for your product and services.

If you have a follower or subscriber to the YouTube channel, then the Influencer can do marketing. With this, you can do affiliate marketing. This means marketing in an indirect manner through social media. This kind of marketing is called Influencer marketing.

9. Affiliate Marketing

Among the different types of digital marketing, affiliate marketing is one of them. It is one of the popular ways to earn money online. Affiliate marketing is a type of marketing where a person or affiliate makes an effort to market the products of other businesses to receive a commission.

When a user bought a product or service from your referral link, the affiliate earns a little amount of commission from the company.

10. Viral Marketing

Viral marketing is a process where a message or information spread quickly from one person to another person through social networks or emails. Through viral marketing customers or people spread the details of a product or service by social media platforms.


I hope the article about “Top 10 Types of Digital Marketing” helps to understand when and how to use them. . Please follow us on social media and share this article if you like. If you have any questions about this article, please contact us.

Leave a Reply